Evan Williams Bourbon
Music can attract Gen Z to JUST Water in a way no other brand can: with authentic clout. The goal? Sustainability that can rebuild a mill town.
My Role: Art Direction
Lindsay Saiia, Copy • Sarah DeFlaminio, Strategy
Personal Project • My Role: Art Direction & Copywriting
OBJECTIVE
Making a lesser-known bourbon from Kentucky competitive against everyone's favorite bar friends, Jack and Jim.
STRATEGY
With millions missing the friends they made at dive bars, it's time for a passed-over bourbon brand to make space in a crowded market.
