Adobe
Music can attract Gen Z to JUST Water in a way no other brand can: with authentic clout. The goal? Sustainability that can rebuild a mill town.
My Role: Art Direction
Lindsay Saiia, Copy • Sarah DeFlaminio, Strategy
National Student Advertising Competition • My Role: Head Art Director, Plansbook Designer
Lindsay Saiia, Copy • Sarah DeFlaminio, Media • Julia Johnson, Design • Taylor Haughton, Design • Shane Sukhlal, Production • Madelyn Geisinger, Research • Andrew Badway, PM • Mariana Sosa, Media

OBJECTIVE

Technology was supposed to make our lives easier, but AdTech didn't get the message. So we made Adobe's Creative Cloud for Advertising the clear answer in a confusing category.

Plansbook

Executions

STRATEGY

AdTech is complicated. Bringing everything together onto one screen can help advertisers see the Bigger Picture of Advertising.

Manifesto Video
Print Takeover
Accessibility Tool
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Evan Williams

Color of Change

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