Unplug
Music can attract Gen Z to JUST Water in a way no other brand can: with authentic clout. The goal? Sustainability that can rebuild a mill town.
My Role: Art Direction
Lindsay Saiia, Copy • Sarah DeFlaminio, Strategy
Spec Work • My Role: Art Direction, Copywriting
OBJECTIVE
Every older sibling is a rolemodel. Let's keep vaping habits from becoming hand-me-downs by stopping teenage vaping.
STRATEGY
Show the target how their younger siblings are viewing their actions through the senses on video, posters, bus ads, social, and even a fake perfume ad. Read the long form for more.
