The Ask

Rebrand a state mental health department with no brand recognition, taking it from the 19th century into the 21st. And let's not forget the logo that was made in Microsoft Publisher.

The Answer

Starting with the revamp of their logo that links the towns of Rhode Island, we rebranded BHDDH as a cutting edge mental health department that is all about reconnecting communities.

The Results

Rebrand was presented to the client alongside other teams. They are currently in the process of choosing which brand identity to adopt.

Manal Jakhar—Design
Lindsay Saiia—Writing
Erin Weiland—Strategy
Taylor Haughton—Strategy