Ocean Spray

Ask

Create a fully integrated marketing campaign to get millennials to eat and drink more cranberry products. Oh, and don't get bogged down by it.

Answer

Show them how they can add different to their day, from cran-orange drinks in the morning to craisins for the after-work commute.

Results

Our final campaign was presented as part of the 2018 National Student Advertising Competition. Placed 1st in the New England District Competition, and 9th nationally during Semifinals.

Lorianna Logan—Writing
Sydney Gray—Writing
Lindsay Saiia—Writing
Andrew Morner—Design
Arianna Iacovelli—Design
Manal Jakhar—Photography