Create a fully integrated marketing campaign to get millennials to eat and drink more cranberry products. Oh, and don't get bogged down by it.
Show them how they can add different to their day, from cran-orange drinks in the morning to craisins for the after-work commute.
Our final campaign was presented as part of the 2018 National Student Advertising Competition. Placed 1st in the New England District Competition, and 9th nationally during Semifinals.