Convince parents to let their kids save the world with a pedometer that turns steps into meals for children world-wide.
We show parents the power their children can have. Kids are highlighted as the hero in each ad and we fuse the world of the app with the world around them, showcasing how the product can make the world a better place.
This campaign is now used as an example of exemplary student work for the Johnson & Wales University Advertising major for prospective students. Also, only two points away from that perfect 100 grade.