UNICEF Kid Power Bands

Ask

Convince parents to let their kids save the world with a pedometer that turns steps into meals for children world-wide.

Answer

We show parents the power their children can have. Kids are highlighted as the hero in each ad and we fuse the world of the app with the world around them, showcasing how the product can make the world a better place.

Results

This campaign is now used as an example of exemplary student work for the Johnson & Wales University Advertising major for prospective students. Also, only two points away from that perfect 100 grade.

Concept 1

While showing how the band's companion app sees the world, we asked parents some big "what if"s about their childrens' impact on the world.

Concept 2

Most parents tell their kids they can do whatever they put their mind to. We helped them broaden those horizons by telling them what they can do today to help kids like them around the world.

OOH

Transit and sidewalk ads speak to working parents, reminding them of the impact their loved ones back at home could have on the globe.

Credits

Lindsay Saiia — Copywriting

Erin Weiland — Strategy

Taylor Haughton — Strategy

Manal Jakhar — Design

Myself — Art Direction