A startup restaurant POS company, Upserve is fighting
an uphill battle for relevancy in an extremely competitive field.
Social media is both the pain point and the heart of
running a restaurant.
Help restauranteurs bridge the gap between their business
and their customers with savvy social media tools.
Using Claritas Prizm data, we would allow restauranteurs to find out the
most prominent demographics in their zip code. This would give them access
to personalized social media marketing guides and a menu checklist (after
filling out a lead form, of course).
We redesigned Upserve's current website to focus on conversion, linking
out to the demographic tool. This also included product stories, interactive
explanations of the strengths of each product that feel natural on a mobile device.
Brunch & Learn
Upserve will host brunch learning sessions at local restaurants to spread
awareness of the platform. Each host will be an existing customer acting
as a brand ambassador, allowing participants to see first hand how Upserve
can help them run their restaurant more smoothly. And, everyone who attends
will get a free branded corkscrew.
Cover stories in local food-focused magazines will give readers an insight
into the restaurants they look up to, regardless of if they work in the food biz
or just like the occasional plate of tapas.
Sarah DeFlaminio & Strategy & Media
Myself & Copywriting & Art Direction